What stood out to me the most in this chapter was the need for corporate entrepreneurship in today's global economy. I know all to well how easy it is for a company to become set in it's ways and largely ignore new ideas or anything really that goes against the grain. It is an issue I face at work on an almost daily basis. For a company to survive and stay competitive it must undergo an almost constant and never ending cycle of change.
What I found most confusing was the corporate entrepreneurship strategy process. Initially I was unable to see how such a system would function but after reviewing it and comparing with my own experiences with change and growth in a business I now have a better understanding.
Two questions I have for the author would include: "At what point in the growth and life of a business would you say it becomes necessary to undergo corporate entrepreneurship and ensure that enough changes are made to adapt?" and "Would radical innovation be preferred over incremental in a situation where the existing product still meets customers needs but competition is beginning to take market share?"
There was nothing in these chapters that I found to be wrong. The author has presented this information in an understandable and informative manner.
Showing posts with label Week 14. Show all posts
Showing posts with label Week 14. Show all posts
Sunday, April 17, 2016
Going for Google Gold
I will be the first to admit that I did little, if any thing towards search engine optimization and promoting my blog. In truth my main concern was to simply complete the assignment itself and all of my effort went into the quality of the post, not its promotion. The most promotion I did was to provide a link to my own post for the assignment I was commenting on.
My keywords were the week number and the title of the post taken usually verbatim from the assignment. I selected these keywords based off of the instructions in the assignment, as I have said before I have done little else outside of what I was instructed to do in regards to promotion.
I do not use social media in any for personally, so therefore I didn't use social media to promote my blog. Should I pursue my business idea into reality I would certainly use social media to my advantage. While I have a personal distaste for it, I have seen its value both in this class and other marketing, business, and technology courses I have taken.
My most viral post was: "Elevator Pitch No. 2". I do not know why this is exactly. The feedback I received for this post was overwhelmingly positive so perhaps it was spread that way. It had 18 views and four comments.
Searching for both "Luke Logsdon blog" and "Luke Logsdon Week 13" (An arbitrary week number), one or more of my posts came up as the first result. To my surprise there are in fact other out there who share my name but my link still came up in the first spot.
My keywords were the week number and the title of the post taken usually verbatim from the assignment. I selected these keywords based off of the instructions in the assignment, as I have said before I have done little else outside of what I was instructed to do in regards to promotion.
I do not use social media in any for personally, so therefore I didn't use social media to promote my blog. Should I pursue my business idea into reality I would certainly use social media to my advantage. While I have a personal distaste for it, I have seen its value both in this class and other marketing, business, and technology courses I have taken.
My most viral post was: "Elevator Pitch No. 2". I do not know why this is exactly. The feedback I received for this post was overwhelmingly positive so perhaps it was spread that way. It had 18 views and four comments.
Searching for both "Luke Logsdon blog" and "Luke Logsdon Week 13" (An arbitrary week number), one or more of my posts came up as the first result. To my surprise there are in fact other out there who share my name but my link still came up in the first spot.
Wednesday, April 13, 2016
Very Short Interview Part 2
My first interview revealed a good deal about both my boss and what it takes to be an entrepreneur. I feel like that first interview has helped me in this course as it gave me insight into the entrepreneurial process from someone who has been doing it for thirty years.
For this interview I again sat down with my boss after work. My experiences, and indeed my frustrations in this class helped to influence my questions for this round. First I asked her if she could go back and do it all over again would she. Her response to this was yes. She said that being independent and being able to run her business how she pleases makes up for all of the troubles it has caused. She did say there were of course some details that she would change given the knowledge she has now, but over all she wouldn't choose a different path. I spent a few minutes explaining my business concept as it stands now after a semester of work. I had talked about some details of my idea before to her, indeed before I even took this class, but i had never "put it all together" for her before. I asked what she thought, and she believed the ideas have merit, but were not compatible with her current business model especially given the corporate rules which govern her as a franchisee. My final question was hypothetical given it would require me to quit working for her. I asked if I were to actually pursue my business venture, what my next step should be. She answered with: "Start making connections." This of course made me recall the social networking assignment. She went on to say that her customer database was the most valuable thing her business possessed. Equipment and workers can be replaced, but without that there is no business.
While we of course are not on equal footing in the subject of entrepreneurship, I feel my experiences in this course over the last semester have helped me to understand the world of an entrepreneur a bit better and allowed me to relate to my boss on more even ground, if even by a tiny amount. I could not accurately gauge how well I was coming across to her nor did I directly ask the question, however I feel that I have progressed on my journey, and I would imagine that she would agree.
For this interview I again sat down with my boss after work. My experiences, and indeed my frustrations in this class helped to influence my questions for this round. First I asked her if she could go back and do it all over again would she. Her response to this was yes. She said that being independent and being able to run her business how she pleases makes up for all of the troubles it has caused. She did say there were of course some details that she would change given the knowledge she has now, but over all she wouldn't choose a different path. I spent a few minutes explaining my business concept as it stands now after a semester of work. I had talked about some details of my idea before to her, indeed before I even took this class, but i had never "put it all together" for her before. I asked what she thought, and she believed the ideas have merit, but were not compatible with her current business model especially given the corporate rules which govern her as a franchisee. My final question was hypothetical given it would require me to quit working for her. I asked if I were to actually pursue my business venture, what my next step should be. She answered with: "Start making connections." This of course made me recall the social networking assignment. She went on to say that her customer database was the most valuable thing her business possessed. Equipment and workers can be replaced, but without that there is no business.
While we of course are not on equal footing in the subject of entrepreneurship, I feel my experiences in this course over the last semester have helped me to understand the world of an entrepreneur a bit better and allowed me to relate to my boss on more even ground, if even by a tiny amount. I could not accurately gauge how well I was coming across to her nor did I directly ask the question, however I feel that I have progressed on my journey, and I would imagine that she would agree.
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